We live in a world where technology changes so rapidly every day that something that came out only a year ago has become a staple of everyday life. For instance, shopping online has become an almost daily experience for many people across the United States. When Amazon started, they only sold books, and few people knew about the site. Since then, it has become one of the world’s largest businesses. Initially, people started using the site to order while surfing on their computer, but that has changed. 2023 marks the first year in human history where more online shopping was done on a phone than on a laptop or desktop computer. Where did you do most of your shopping?
This fact is fascinating for Internet marketing and website builders on Staten Island, but for businesses, it should speak volumes. It should beg the question, how does my mobile site function? In short, it really matters. A site that slowly loads, looks ugly, or is difficult to navigate on a phone is the quickest way to increase your site’s bounce rate (how quickly people leave).
Staten Island Website Builders and Mobile Design
Mobile site design is as important as a desktop layout, if not more so. As phones improve and become even more accessible, online shopping will continue to grow. Your business must change with the times. Instead of getting into page design and UX, we want to focus on one specific aspect of mobile readiness: speed. A site’s speed refers to how long a page or image takes to load. It matters for the quality and processing of videos and navigating between pages. A slow sight drives people crazy, so users often quickly leave to find a better-performing site. Although this is important and matters, in the context of SEO, page speed matters for different reasons
What Google Says About Page Speed & SEO
Page speed is crucial in SEO for several reasons:
- Google’s Ranking Factor: Google has long considered website speed a factor in search engine rankings. It was announced in April 2010 that site speed would impact desktop search rankings, and in July 2018, this was extended to mobile search results. Page speed is a significant part of Google’s algorithm and influences how websites are ranked in search results.
- User Experience and Conversion Rates: Fast-loading sites have higher conversion rates and lower bounce rates. Studies have shown that the probability of a visitor leaving a page increases significantly as load time goes from one to three seconds and even more so as it reaches 5 seconds. A fast site enhances user experience, encouraging visitors to stay longer and interact more, thereby improving conversion rates.
- Impact on Mobile SEO: Page speed is especially critical in mobile SEO. With the increasing use of mobile devices for internet access, Google has emphasized mobile site speed more. In 2017, Google announced incorporating mobile site speed into its ranking algorithm for mobile sites. This focus on mobile speed reflects the growing importance of mobile user experience in SEO.
- Improvements in Crawling Efficiency: Faster page speeds improve search engine crawlers’ efficiency. A quicker page load means that search engine bots can crawl more pages using their allocated crawl budget, potentially leading to more pages being indexed and a better understanding of the site’s content by search engines.
- Google’s Page Experience Update: Google’s Page Experience update, rolled out in the summer of 2021, underscores the importance of page speed. This update included Core Web Vitals, which are metrics that assess the speed and stability of a page. Pages that load faster and provide content quickly will likely be favored in Google’s search rankings.
Partner with the Best Internet Marketing Staten Island has to Offer
Page speed is not just about providing a better user experience; it’s also a crucial component of Staten Island SEO strategy. Ensuring your website loads quickly can lead to better search engine rankings, improved user engagement, and higher conversion rates. If you want to know more about your site’s mobile speed and readiness, you should reach out for the best Internet Marketing Staten Island offers. From building websites to optimizing them, our twenty-plus years of experience give us the know-how to get the job done.