Search engine optimization is vital to the success of any business. Many think SEO only matters for online/eCommerce businesses, but that is not true. Most people turn to the internet before making a purchase, even if they purchase in a physical store later. Shoppers like the ability to do research and read reviews. This new shopper is informed, but only by the information they can access. Can people find your business online? If you build a website, but no one can find it, what is the point of having one?
There are several ways to get to the first page of Google, but some are more dependable than others. The two main ways to make it to the top of the first page are to pay for each click or to optimize your site to place organically. Trends suggest that shoppers trust organic results more than they do pay ads. Google continues monetizing the front page by adding more ads, and shoppers are aware of this.
Shoppers trust local SEO because the results are often more accurate for what they are searching for, which is why bounce rates are often high for Pay-Per-Click compared to organic results.
Local search engine optimization often starts slow. This is because work and time are necessities for making the plan work. Too many people sign up for an SEO package, and two to three months later, fire the firm because they are not on the first page. It is better to see local SEO as a marathon, not a race. It requires ongoing effort and adjustments monthly.
SEO on Staten Island is one of the best ways to gain exposure for all types of businesses, especially for new businesses that have not had an opportunity to make a name for themselves yet.