SEO and Internet Marketing in Staten Island: Optimizing Load Speed and More

SEO Staten IslandMany people not in the SEO Staten Island or internet marketing Staten Island business only think of content when they think about services. Yes, producing high-quality, original content is a critical factor in optimizing a website for Google, but it is not the only thing that matters.

Do you know how fast your website loads?

Website/webpage load speed is a component that Google factors into their algorithm. This means that Google is not only looking for relevant content to the search but also for well-built and maintained websites. This is where a proficient SEO company Staten Island can assist. You can have the best content in the world, but your website will suffer if your load speed is slow. Google provides a free web service (Google PageSpeed Insights). You can use this tool to make sure your web pages are fast across all devices. The tool lets you see things from the user’s perspective, meaning you can discover what your real users are experiencing.

Slow load times are bad for SEO in that a faster loading site often beats out slow sites, but things get worse than that. User experience is an important factor: if someone is frustrated with a slow-loading or hard-to-navigate website, they are more inclined to leave than stay. Poor loading times are closely related to high bounce rates (people quickly coming and leaving).

How to Speed Up Your Website: Tips from Staten Island SEO Experts

  • Remove excessive apps: many web builder platforms (WordPress, Shopify, Duda) utilize a series of apps to make the website function. As more apps get installed and activated, site speed tends to take a dive. The process needed to load all the apps on each page slows things down. Remove the apps you can. To remove, you should first deactivate and then uninstall the app.
  • Increase hosting storage and/or speed: Hosting is like a hard drive but in the cloud. Like a computer hard drive, the site slows down as hosting space fills up. Once disk space is too low, it’ll directly affect the site’s functionality. You can increase the size of your hosting account to account for all the data you are storing. Some hosting companies also, for a fee, offer high-speed hosting services, which can be a quick and easy way to speed things up.

Some other quick tips include:

  • Reduce HTTP requests
  • Use browser caching
  • Enable compression
  • Reduce redirects
  • Lazyload images
  • Use a CDN
  • Optimize images
  • Remove render-blocking JS
  • Limit external scripts
  • Minimize CSS & JS files
  • Use efficient third-party services

If you need help implementing any of the above tips, we are expert web site builders in Staten Island and a renowned web site builder Staten Island team.

Speeding up a website is vital to maintaining a strong and reliable website. Fast-loading pages are highly desirable by today’s Internet users. Even speeding up a site load time a few 10ths a second can make a huge difference.

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